---
title: "Conferences"
date_published: "2025-03-03"
date_modified: "2025-10-28"
permalink: "https://www.samtomlinson.me/conferences/"
seo:
  title: "Conferences"
  description: "Thanks for attending my speaking session! Scroll Down View Sams Presentations Below, you’ll find the presentation you just heard, along with other recent topics I’ve covered. Friends of Search Amsterdam | March"
  canonical_url: "https://www.samtomlinson.me/conferences/"
---

![](https://www.samtomlinson.me/wp-content/uploads/2025/03/MR_241024_SMX_LON24_0107-1-740x416.jpg)

# Thanks for attending my speaking session!

## View Sam's Presentations

Below, you'll find the presentation you just heard, along with other recent topics I've covered.

![](https://www.samtomlinson.me/wp-content/uploads/2025/03/Asset-1-300x94.png)

## Friends of Search

### Amsterdam | March 12-14, 2025

[View Details](#friends)

![](https://www.samtomlinson.me/wp-content/uploads/2025/03/logo-2016w-300x101.png)

## SMX Munich

### Munich | March 17-19, 2025

[View Details](#smxmunich)

![](https://www.samtomlinson.me/wp-content/uploads/2025/03/paris_vers1_white-1-1-300x101.png)

## SMX Paris

### Paris | March 25-26, 2025

[View Details](#smxparis)

![](https://www.samtomlinson.me/wp-content/uploads/2025/05/logo-ecom2-1.png)

## Converge Africa

### South Africa | May 6-8, 2025

[View Details](#africa)

![](https://www.samtomlinson.me/wp-content/uploads/2025/09/CnOhr5UWcAA2JUn-300x186.png)

## Hero Conference

### San Diego | September 23-25, 2025

[View Details](#hero)

![](https://www.samtomlinson.me/wp-content/uploads/2025/10/clio-con-logo-tag-1-white-300x101.png)

## Clio Con

### Boston | October 15-17, 2025

[View Details](https://www.samtomlinson.me/wp-content/uploads/2025/10/SEO-for-Law-Firms_-How-to-Turn-Your-Website-into-a-New-Business-Magnet-PM-FINAL-4-2.pptx)

![](https://www.samtomlinson.me/wp-content/uploads/2025/10/SLIFlogo-white-hero-300x84.png)

## Senior Living Innovation Forum

### Hunington Beach | October 26-28, 2025

[View Details](#slif)

187

187

PRESENTATION GIVEN

20

20

COURSES TAUGHT

55000

55000

ATTENDEES

5

5

STARS

̶0;Sam is one of the most exceptional and impactful speakers we've had in years.̶1;

Shared By
Benjamin Evalent

"You cannot go wrong with Sam Tomlinson. He can pack 1 year of learning into a 1 hr talk!"

Shared By
Wendy Zajack;
> Faculty Director at Georgetown University

"After meeting Sam at the Hero Conference in Austin, I was deeply impressed by his high-level expertise within the digital ad space.̶1;

Shared By
Cory Henke, CEO of Variable Media

"Sam was simply one of the best, most informative and easiest-to-work-with speakers we've had in years. His deck was BEAUTIFUL and left his attendees wanting more."

Shared By
John H.

![](https://www.samtomlinson.me/wp-content/uploads/2025/10/AdobeStock_189917173-740x416.jpeg)

## SLIF

Marketing in the AI Era: Cutting Through the Noise:
>
In this session, Sam explores how senior living marketers can rise above the hype to harness AI with purpose-balancing automation and authenticity, transforming data into human connection, and preparing for what's next as AI reshapes discovery, personalization, and performance across the resident journey.

[View Presentation](https://www.samtomlinson.me/wp-content/uploads/2025/10/SLIF-Marketing-in-the-AI-ERA-ST-DOWNLOAD.pdf)

![](https://www.samtomlinson.me/wp-content/uploads/2025/10/AdobeStock_73188120-740x416.jpeg)

## SMASH

DAY 1: The Ultimate Playbook for Senior Living Growth Applying the 95:5 Rule:
>
In this session, Sam explores a real-time playbook of what's driving growth across leading senior care brands - from applying the 95:5 rule and fixing common Meta ad mistakes to leveraging overlooked platforms, practical AI tools, and the untapped Q5 growth window.

DAY 2: How Google's New Search Experience Is Rewriting the Rules for Senior Living
>
In this session, Sam explores how Google's new AI-driven search is reshaping visibility, ads, and lead generation-and what senior living marketers must do to stay relevant and capture prospects in an AI-first search world.

[View Day 1 Presentation](https://www.samtomlinson.me/wp-content/uploads/2025/10/BEYOND-THE-95-5-RULE-FINAL-Compressed.pdf)
[View Day 2 Presentation](https://www.samtomlinson.me/wp-content/uploads/2025/10/THE-FUTURE-OF-SEARCH-.pdf)

![](https://www.samtomlinson.me/wp-content/uploads/2025/10/AdobeStock_169182555-740x416.jpeg)

## Clio Con

SEO for Law Firms: How to Turn Your Website into a New Business Magnet:
>
In this session, Sam explores the best practices for writing compelling, client-focused content that improves rankings and engagement, how to develop a keyword strategy that matches the goals and offerings of your law firm and learn the technical aspects of SEO and page design, from UX to backlinks.

[View Presentation](https://www.samtomlinson.me/wp-content/uploads/2025/05/AI-PPC-Marketing-Master-Class-Power-of-AI-in-Digital-Marketing_DigiMarCon_Morud-Merry_-2.pdf)

![](https://www.samtomlinson.me/wp-content/uploads/2025/09/AdobeStock_300186995-740x416.jpeg)

## Hero Conference

14 ways to leverage zero-party &# first-party data for paid media:
>
In this session, Sam shares 14 practical ways to leverage zero- and first-party data to strengthen paid media strategies-helping brands improve targeting, optimize performance, personalize at scale, and stay ahead in a privacy-first world.

[View Presentation](https://www.samtomlinson.me/wp-content/uploads/2025/09/14-Ways-to-Leverage-Zero-Party-First-Party-Data-For-Paid-Media-FINALST-6.pdf)

![](https://www.samtomlinson.me/wp-content/uploads/2025/03/AdobeStock_176953179-740x416.jpeg)

## Friends of Search

From Chaos to Control: Building Smarter PPC Account Structures in 2025:
>
This session explores essential PPC structures, intent-driven targeting, and strategies to prevent overspending, ensuring efficiency, adaptability, and performance in 2025's evolving automated landscape.

[View Presentation](https://www.samtomlinson.me/wp-content/uploads/2025/03/From-Choas-to-Control-Building-Smarter-PPC-Account-Structures-in-2025-ST310_reformatted-ST-FINAL-EDITS-5-1.pdf)

![](https://www.samtomlinson.me/wp-content/uploads/2025/03/AdobeStock_91193208-740x416.jpeg)

## SMX MUNICH

Advanced PMax Structures:
>
This session goes beyond the basics of Performance Max, exploring how to integrate it into a larger account structure without overpowering other campaigns, while leveraging strategies to make it an asset that enhances overall performance.

[View Presentation](https://www.samtomlinson.me/wp-content/uploads/2025/03/PMAX-Deck-Final-3.18-FINAL.pdf)

![](https://www.samtomlinson.me/wp-content/uploads/2025/03/AdobeStock_163708106-740x416.jpeg)

## SMX PARIS

Leveraging the Power of AI in Digital Marketing:
>
This session explores how AI transforms audience research, campaign management, and optimization, leveraging tools like Code Interpreter to enhance insights, automation, and cross-channel performance for better results with less effort.

[View Presentation](https://www.samtomlinson.me/wp-content/uploads/2025/03/leveraging_the_power_of_ai_in_digital_marketing_FINALPDF_updated_rs-ph-pm_edits.pdf)

![](https://www.samtomlinson.me/wp-content/uploads/2025/05/AdobeStock_152589155-1-740x416.jpeg)

## Converge Africa

Moneyball Digital Marketing:
>
This session explores how marketers can quantify the true value of their efforts using an economic value framework. It outlines a practical blueprint for aligning metrics with business outcomes and reveals how to uncover hidden value and drive bottom-line results through strategic optimization of the marketing mix.

Sustainable Growth Playbook:
>
This session explores the Four Core Philosophies that ecommerce brands must adopt to win in 2025-covering the strategic mindset shifts, performance frameworks, and creative approaches that drive sustained growth in an increasingly competitive landscape.

[View Moneyball Digital Marketing Presentation](https://www.samtomlinson.me/wp-content/uploads/2025/05/Moneyball-USE-FORMAT-V2-FINAL.pdf)
[View Sustainable Growth Presentation](https://www.samtomlinson.me/wp-content/uploads/2025/05/Sustainable-Growth-Playbook-ST-Edits.pdf)
[Watch Sustainable Growth Playbook Presentation](https://www.samtomlinson.me/wp-content/uploads/2025/05/Warschawski-1.mp4)

## DigiMarCon Midwest

Leveraging the Power of AI in Digital Marketing:
>
In this session, Merry explores how AI is transforming digital advertising by enhancing efficiency, precision, and scale. It offers a practical framework for leveraging AI-driven tools to improve audience targeting, automate PPC management, and generate high-performing ad content. The session also addresses the limitations of AI and highlights the critical role of human oversight in ensuring effective, ethical campaign execution.

[View Merry's Presentation](https://www.samtomlinson.me/wp-content/uploads/2025/05/AI-PPC-Marketing-Master-Class-Power-of-AI-in-Digital-Marketing_DigiMarCon_Morud-Merry_-2.pdf)

## Join 6K other marketers

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