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SLIF
Marketing in the AI Era: Cutting Through the Noise:
In this session, Sam explores how senior living marketers can rise above the hype to harness AI with purpose—balancing automation and authenticity, transforming data into human connection, and preparing for what’s next as AI reshapes discovery, personalization, and performance across the resident journey.
SMASH
DAY 1: The Ultimate Playbook for Senior Living Growth Applying the 95:5 Rule:
In this session, Sam explores a real-time playbook of what’s driving growth across leading senior care brands — from applying the 95:5 rule and fixing common Meta ad mistakes to leveraging overlooked platforms, practical AI tools, and the untapped Q5 growth window.
DAY 2: How Google’s New Search Experience Is Rewriting the Rules for Senior Living
In this session, Sam explores how Google’s new AI-driven search is reshaping visibility, ads, and lead generation—and what senior living marketers must do to stay relevant and capture prospects in an AI-first search world.
Clio Con
SEO for Law Firms: How to Turn Your Website into a New Business Magnet:
In this session, Sam explores the best practices for writing compelling, client-focused content that improves rankings and engagement, how to develop a keyword strategy that matches the goals and offerings of your law firm and learn the technical aspects of SEO and page design, from UX to backlinks.
Hero Conference
14 ways to leverage zero-party & first-party data for paid media:
In this session, Sam shares 14 practical ways to leverage zero- and first-party data to strengthen paid media strategies—helping brands improve targeting, optimize performance, personalize at scale, and stay ahead in a privacy-first world.
Friends of Search
From Chaos to Control: Building Smarter PPC Account Structures in 2025:
This session explores essential PPC structures, intent-driven targeting, and strategies to prevent overspending, ensuring efficiency, adaptability, and performance in 2025’s evolving automated landscape.
SMX MUNICH
Advanced PMax Structures:
This session goes beyond the basics of Performance Max, exploring how to integrate it into a larger account structure without overpowering other campaigns, while leveraging strategies to make it an asset that enhances overall performance.
SMX PARIS
Leveraging the Power of AI in Digital Marketing:
This session explores how AI transforms audience research, campaign management, and optimization, leveraging tools like Code Interpreter to enhance insights, automation, and cross-channel performance for better results with less effort.
Converge Africa
Moneyball Digital Marketing:
This session explores how marketers can quantify the true value of their efforts using an economic value framework. It outlines a practical blueprint for aligning metrics with business outcomes and reveals how to uncover hidden value and drive bottom-line results through strategic optimization of the marketing mix.
Sustainable Growth Playbook:
This session explores the Four Core Philosophies that ecommerce brands must adopt to win in 2025—covering the strategic mindset shifts, performance frameworks, and creative approaches that drive sustained growth in an increasingly competitive landscape.
DigiMarCon Midwest
Leveraging the Power of AI in Digital Marketing:
In this session, Merry explores how AI is transforming digital advertising by enhancing efficiency, precision, and scale. It offers a practical framework for leveraging AI-driven tools to improve audience targeting, automate PPC management, and generate high-performing ad content. The session also addresses the limitations of AI and highlights the critical role of human oversight in ensuring effective, ethical campaign execution.
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