---
title: "80% of the Effort Goes to the Creative; 80% of the Impact Is AFTER the Click"
date_published: "2025-08-04"
date_modified: "2025-08-04"
permalink: "https://www.samtomlinson.me/insights/80-of-the-effort-goes-to-the-creative-80-of-the-impact-is-after-the-click/"
taxonomies:
  Categories:
    - "Article"
  Tags:
    - "Advertising"
    - "Analytics"
    - "Consumer Behavior"
    - "Marketing"
    - "Testing"
seo:
  title: "80% of the Effort Goes to the Creative; 80% of the Impact Is AFTER the Click"
  description: "For decades (maybe longer), marketing has embraced the concept of “right person, right time, right message” – and for good reason. It makes sense. The wrong message to the right person is"
  canonical_url: "https://www.samtomlinson.me/insights/80-of-the-effort-goes-to-the-creative-80-of-the-impact-is-after-the-click/"
---