---
title: "How Should You Evaluate An Ad?"
date_published: "2024-04-29"
date_modified: "2024-04-29"
permalink: "https://www.samtomlinson.me/insights/how-should-you-evaluate-an-ad/"
taxonomies:
  Categories:
    - "Article"
  Tags:
    - "Advertising"
    - "Ecommerce"
    - "google ads"
    - "Meta"
    - "Testing"
seo:
  title: "How Should You Evaluate An Ad?"
  description: "One of the most common questions any advertiser has (agency-side, brand-side, investor, etc.) has is this: which of our ads are effective? It’s a problem the advertising industry has been grappling with"
  canonical_url: "https://www.samtomlinson.me/insights/how-should-you-evaluate-an-ad/"
---