---
title: "Insane Principles That Lead To Better Outcomes"
date_published: "2024-09-30"
date_modified: "2024-09-30"
permalink: "https://www.samtomlinson.me/insights/insane-principles-that-lead-to-better-outcomes/"
taxonomies:
  Categories:
    - "Article"
  Tags:
    - "Advertising"
    - "Analytics"
    - "Consumer Behavior"
    - "Data"
    - "Testing"
seo:
  title: "Insane Principles That Lead To Better Outcomes"
  description: "I've attended far too many meetings focused on what [client/brand] should do in order to [hit whatever goal they've set] – so this week, instead of talking about uber-tactical things, I wanted"
  canonical_url: "https://www.samtomlinson.me/insights/insane-principles-that-lead-to-better-outcomes/"
---