---
title: "Marginal Cost + Frontiers"
date_published: "2023-10-30"
date_modified: "2023-10-30"
permalink: "https://www.samtomlinson.me/insights/marginal-cost-frontiers/"
taxonomies:
  Categories:
    - "Article"
  Tags:
    - "Advertising"
    - "Analytics"
    - "Consumer Behavior"
    - "Ecommerce"
    - "Economic Analysis"
    - "google ads"
seo:
  title: "Marginal Cost + Frontiers"
  description: "This issue was inspired by (seemingly) every brand’s favorite near-year-end question: how much should we budget to spend on marketing next year, if our goal is to [whatever]? Fundamentally, this is three"
  canonical_url: "https://www.samtomlinson.me/insights/marginal-cost-frontiers/"
---