---
title: "Most Brands Ignore Their Best Influencers"
date_published: "2025-01-06"
date_modified: "2025-01-06"
permalink: "https://www.samtomlinson.me/insights/most-brands-ignore-their-best-influencers/"
taxonomies:
  Categories:
    - "Article"
  Tags:
    - "Advertising"
    - "Consumer Behavior"
    - "Marketing"
seo:
  title: "Most Brands Ignore Their Best Influencers"
  description: "Uncover why CEOs and execs must lead brand storytelling in 2025. Learn how authenticity, speed, new media, and direct comms drive success in a connected era."
  canonical_url: "https://www.samtomlinson.me/insights/most-brands-ignore-their-best-influencers/"
---