---
title: "Risk-Adjusted Returns, Expected Value & Media Buying"
date_published: "2024-02-12"
date_modified: "2024-02-12"
permalink: "https://www.samtomlinson.me/insights/risk-adjusted-returns-expected-value-media-buying/"
taxonomies:
  Categories:
    - "Article"
seo:
  title: "Risk-Adjusted Returns, Expected Value & Media Buying"
  description: "Over the last few weeks, I’ve shared strategic & tactical frameworks on audits, account structures, creative and landers. In many of those cases, I’ve referenced the concept of a risk-adjusted returns –"
  canonical_url: "https://www.samtomlinson.me/insights/risk-adjusted-returns-expected-value-media-buying/"
---