---
title: "Third Party Attribution Is BS"
date_published: "2023-08-28"
date_modified: "2023-08-28"
permalink: "https://www.samtomlinson.me/insights/third-party-attribution-is-bs/"
taxonomies:
  Categories:
    - "Article"
  Tags:
    - "Analytics"
    - "Attribution"
    - "Consumer Behavior"
seo:
  title: "Third Party Attribution Is BS"
  description: "I figured I’d spice things up with a fun, usually-controversial topic: Attribution. I’ve had dozens of conversations with brands, performance marketers & investors, all squarely focused on answering the question: “what channel(s)"
  canonical_url: "https://www.samtomlinson.me/insights/third-party-attribution-is-bs/"
---