---
title: "What Does Better Really Mean?"
date_published: "2024-04-22"
date_modified: "2024-04-22"
permalink: "https://www.samtomlinson.me/insights/what-does-better-really-mean/"
taxonomies:
  Categories:
    - "Article"
  Tags:
    - "Advertising"
    - "Analytics"
    - "Consumer Behavior"
    - "Data"
    - "Marketing"
    - "Testing"
seo:
  title: "What Does Better Really Mean?"
  description: "For nearly seven years, I’ve used the following slide in presentations at industry events, at corporate trainings, in classes and with our internal team: It’s one of my favorite slides. It combines"
  canonical_url: "https://www.samtomlinson.me/insights/what-does-better-really-mean/"
---