--- title: "Newsletter" date_published: "2023-02-14" date_modified: "2025-09-23" permalink: "https://www.samtomlinson.me/newsletter/" seo: title: "Newsletter" description: "The Digital DownloadWhat's going on and what matters in digital marketing, paid media and analytics?Each week, I share my thoughts on the trends & technologies shaping the digital space along with tactical" canonical_url: "https://www.samtomlinson.me/newsletter/" --- ## The Digital Download What's going on ̵1; and what matters ̵1; in digital marketing, paid media and analytics? >Each week, I share my thoughts on the trends & technologies shaping the digital >space ̵1; along with tactical recommendations to capitalize on them. ## Readers ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---8-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---15-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---1-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---20-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---2-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---3-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---5-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---14-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---6-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---7-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---9-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---10-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---4-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---11-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---12-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---13-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---16-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---17-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---18-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---22-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---19-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/07/Logo---21-300x164.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/08/Colgate-Palmolive-Logo-1-300x169.png) 6200 6200 + SUBSCRIBERS AND COUNTING ## Core Topics Triggers, Points of Leverage &# Impact Marketing Common Issues in Google Ads Accounts 10% + 10x Philosophy Sustainable Growth Playbook Creating Brilliant Landing Pages Power of Zero-Party Data Forecasting &# Modeling Creating Diversity + Experimentation Better RSAs &# Ad Copy Testing Diversifying Away Triopoly "This isn't a fluffy marketing newsletter. Sam packs in actionable, practical tips you can read about and then apply the same day. Marketers, you need this one in your inbox." Shared By Sarah Stockdale, CEO &# Founder of GrowClass "Dude, Sam's emails are freaking great!" Shared By Aaron Ordenorf, Editor in Chief of Shopify "Sam's eCommerce newsletter is one of the few newsletters I ACTUALLY stayed subscribed to and read. You'll get in-depth, practical, tactical AND evergreen information to help your brand grow profitably. I've worked with him before and would recommend his newsletter for serious operators." Shared By Matt Lady, Director of Operations at Creative Milkshake ̶0;I continue to learn, and be amazed, by you!!̶1; Shared By Debi Howard, Director of Marketing at FutureCare ̶0;When Sam shares his thoughts, it warrants attention. His newsletter offers an unparalleled opportunity to learn and I thank him for his generosity and impact on the community." Shared By Cory Henke, CEO of Variable Media ̶0;Great insights theory, Sam. Thank you!̶1; Shared By Hamid P. ̶0;Sam is one of the deepest thinkers in the PPC world. He is constantly sharing innovative, out-of-the-box strategies to optimize campaigns &# get the most out of platforms. I subscribe to his newsletter, so I don't miss any of his out-of-the-box ideas or novel interpretations of trends he so generously shares with the community.̶1; Shared By Frederick Vallaeys, Co-Founder &# CEO of Optmyzr ̶0;Sam's emails are really something special and unique in our industry.̶1; Shared By Slobodan Jelisavac, Google Ads Expert ## Some of what you'll get [View All](https://www.samtomlinson.me/insights/) [Article Issue #170 | Your CPL Is Lying To You May 31, 2026](https://www.samtomlinson.me/insights/issue-170-your-cpl-is-lying-to-you/) [Article Issue #169 | The Aggregation Function Problem May 24, 2026](https://www.samtomlinson.me/insights/issue-169-the-aggregation-function-problem/) [Article Issue #168 | The Questions CRO Doesn't Want To Answer, Part II May 17, 2026](https://www.samtomlinson.me/insights/issue-168-the-questions-cro-doesnt-want-to-answer-part-ii/) [Article Issue #167 | The Questions CRO Doesn't Want To Answer May 10, 2026](https://www.samtomlinson.me/insights/issue-167-the-questions-cro-doesnt-want-to-answer/) [Article Issue #166 | Write Is the Final Boss of AI May 3, 2026](https://www.samtomlinson.me/insights/issue-166-write-is-the-final-boss-of-ai/) [Article Issue #165 | Adequacy Is Free. Which Makes It Worthless. April 26, 2026](https://www.samtomlinson.me/insights/issue-165-adequacy-is-free-which-makes-it-worthless/) ## Join 6K other marketers Sam writes a weekly newsletter covering topics of interest at the intersection of tech, media, digital advertising & commerce. Get a copy of the digital download here! ## Spotted At ![](https://www.samtomlinson.me/wp-content/uploads/2023/05/groceryshop.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/03/logo_1.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/05/smxnext.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/04/download.png) ![](https://www.samtomlinson.me/wp-content/uploads/2023/04/download-8.png)