Insights - Sam Tomlinson

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Insights

Issue #150 | The 5-Interaction Rule (And Why Organic Creates Paid Wins)

January 18, 2026

Issue #149 | Kill Your Content Calendar

January 11, 2026

Issue #148 | 2026 Predictions

December 28, 2025

Issue #147 | Why Your Audit is Worthless (And 10 Ways to Fix It)

December 21, 2025

Issue #146 | The Middle Is Death

December 14, 2025

Issue #144 | Why Your Meta Ads Are Struggling (Even With Great Creative)

December 1, 2025

Issue #143 | Your Last-Minute BFCM Playbook

November 24, 2025

Issue #142 | What We Think We Know About AIO + GEO

November 17, 2025

Issue #141 | Leverage Moments

November 10, 2025

Issue #140 | The Next Era of Marketing

November 3, 2025

Issue #139 | Funnels Are Your New Growth Lever

October 27, 2025

Issue #138 | The New Content Playbook

October 20, 2025

Issue #137 | Creative in the Age of Andromeda

October 13, 2025

Issue #136 | The Ultimate Meta Ads Account Audit, Part II

October 6, 2025

Issue #135 | The Ultimate Meta Ads Account Audit, Part 1

September 29, 2025

Marketing Alchemy & Portfolio Theory

September 23, 2025

Reporting Needs A Revolution

September 15, 2025

Optimization Outside The Ad Account

September 8, 2025

How Do You Answer the “AI Strategy” Question

September 2, 2025

Capital Allocation In Advertising, Part II

August 25, 2025

Taste Is a Competitive Advantage

August 11, 2025

80% of the Effort Goes to the Creative; 80% of the Impact Is AFTER the Click

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Sam writes a weekly newsletter covering topics of interest at the intersection of tech, media, digital advertising & commerce. Get a copy of the digital download here!