Insights - Sam Tomlinson

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Insights

Issue #165 | Adequacy Is Free. Which Makes It Worthless.

Issue #164 | Creative Is Math Wearing a Costume

Issue #163 | The High Cost of Perfection

Issue #162 | Diminishing Returns Are Not Failure

Issue #161 | The AI Regulation Wars Begin

Issue #160 | Automation Needs Guardrails, Not Micromanagement

Issue #159 | You’re Not Making Bad Decisions. You’re Making Emotional Ones.

Issue #158 | Everyone’s Wrong About Creative Volume

Issue #157 | The Psychology of Premium

Issue #156 | The Art and Science of Media Buying

February 22, 2026

Issue #155 | The Click Isn’t Dead

February 15, 2026

Issue #154 | Customer Service Is The Only Thing That Matters

February 8, 2026

Issue #152 | ChatGPT Ads Are Here. The Research Says Rankings Don’t Matter. Now What?

February 1, 2026

Issue #151 | How to Talk to Your Customers (Without Wasting Everyone’s Time)

January 26, 2026

Issue #150 | The 5-Interaction Rule (And Why Organic Creates Paid Wins)

January 18, 2026

Issue #149 | Kill Your Content Calendar

January 11, 2026

Issue #148 | 2026 Predictions

December 28, 2025

Issue #147 | Why Your Audit is Worthless (And 10 Ways to Fix It)

December 21, 2025

Issue #146 | The Middle Is Death

December 14, 2025

Issue #145 | The Psychology of Meaningful Conversions

December 7, 2025

Issue #144 | Why Your Meta Ads Are Struggling (Even With Great Creative)

December 1, 2025

Issue #143 | Your Last-Minute BFCM Playbook

November 24, 2025

Issue #142 | What We Think We Know About AIO + GEO

November 17, 2025

Issue #141 | Leverage Moments

November 10, 2025

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